Our History

Established in 1978 Aboul Fotouh Group transformed into one of the largest industrial conglomerates in the MENA region 

Aboul Fotouh Automotive (“AFA”) was established in 1978 as the sole agent for BMW cars, motorcycles, and spare parts positioning BMW as the luxurious car of choice in the local market 

Through the years the Company managed to establish and boost its rapport with customers by creating a sense of partnership, developing a high degree of brand loyalty and building a top reputation in the automotive market 

In 1994 the Company expanded into another passenger car segment by acquiring Daewoo franchise in Egypt 

In 2002, the Group established an in-depth review of all business portfolio 

By 1995 (the first available market statistic) BMW market share stood at 3.2% vs 2.9% for Mercedes Benz. AFA managed to maintain BMW's market share head to head with M.B. until 2002 

AFA created for itself a top brand name in the automotive market .

The introduction of Daewoo brand to the Egyptian market was a great success despite Korean cars not being popular in the local market at that time. where it captured a 39% market share in 2001. 

Daewoo maintained a market share in the 20s% in the following years until GM international took over Daewoo and gradually limited the supply of CKD until AFA delivered the jigs and fixtures to GM Egypt in 2008. 

Prior to the introduction of Chery (Speranza) the Egyptian consumer was wary of Chinese brands

However, the launch of Chery (Speranza) saw a remarkable waiting list solely due to the consumer's trust in the AF name in the industry

Sold 82.000 car since 2006 exceeding expectation to become the #1 Chinese brand in the local market

Captured 7.9% of market share by 2009

 following the facelift in April 2016, Chery (Speranza) holds a leading market share with an expected volume of 11.000 Units in 2016.

Our Story

Company was founded


AFA acquired BMW license for Egypt


AFA acquired Bombardier recreational product and vehicles franchise in Egypt


AFA acquired the Daewoo franchise for Egypt


Produced the first locally assembled BMW on a rented assembly line


AFA produced the first locally assembled Daewoo in owned plant


The first BMW was assembled in AFA owned Plant


The first Chery (Speranza) range came out of the production line

scroll up